Local Services Ads
Pay for Real Leads, Not Clicks
Local Services Ads puts your business at the top of Google when customers in your area search for your service. No wasted clicks. No inflated metrics. Just leads ready to book.
What Makes LSA Different
Local Services Ads is Google's premium lead generation product for service businesses. You only pay when a qualified lead contacts you. No clicks. No impressions. No guessing. Just real leads from customers ready to hire.
Industries
Works for These Industries
LSA is designed for licensed, verified service businesses in these categories:
- Plumbing
- HVAC
- Electrical
- Roofing
- Dentistry
- Optometry
- Real Estate
- Locksmith
- Handyman
- Cleaning
- Pest Control
- Moving
Not sure if you qualify? We'll verify during your strategy call.
Why Local Services Ads
Built Specifically for Service Businesses
Local Services Ads isn't just another ad platform. It's built specifically for service businesses like yours.
You Pay for Leads, Not Clicks
With Google Search Ads, you pay per click and hope it converts. With LSA, you only pay when a customer actually contacts you. Better pricing, real accountability.
Google Verified Badge
Customers see the Google Verified badge next to your business. This builds immediate trust and confidence, especially for licensed trades and service professionals.
Prime Placement
Your business shows at the very top of Google Maps and local search results, above regular ads and organic listings. Prime real estate for your ideal customers.
Lower Cost Than Google Ads
Because you only pay for qualified leads, your cost per lead is often 30 to 50% lower than traditional Google Ads campaigns.
Instant Credibility
Google does the screening and verification for you. Customers trust LSA businesses more because they know Google has already vetted them.
Local Targeting Built In
LSA only shows your business to customers in your service area. Every lead is hyper-local and qualified. No wasted reach, no out-of-area inquiries.
Your Lead Generation Journey
Customer Searches
"Plumber near me" · "Emergency dentist"
Your Profile Shows
Top of Google Maps with verified badge and reviews.
Customer Clicks
Calls, messages, or books an appointment directly.
You Pay for the Lead
Only when a real customer contacts you.
What's Included
A Complete, Managed LSA System
We don't just set up your LSA account and disappear. We build, optimize, and manage your complete system.
Account Setup & Verification
Complete Google verification process, license documentation, insurance review, and business profile optimization to pass screening quickly.
Service Area Configuration
Define your exact service radius, target neighborhoods, and availability zones so only qualified local leads see your profile.
Profile Optimization
Professional profile copy, service descriptions, photos, and details crafted to stand out against competitors.
Review Management
Strategy for building and managing customer reviews, which directly impact your ranking in LSA results.
Daily Monitoring & Optimization
We monitor your leads, response times, and performance daily. Adjusting strategy and lead routing to keep your costs down.
Lead Quality Control
Working with you to ensure every lead is qualified. If a lead doesn't meet your standards, we work to filter them out.
Competitive Analysis
Track what competitors are doing, their pricing strategy, reviews, and positioning. Stay ahead in your local market.
Monthly Reporting & Strategy
Clear reports on leads generated, cost per lead, booking rates, and revenue impact. Monthly calls to plan next steps.
The Process
Our Process
From strategy to first lead, here's exactly how we get your LSA account up and generating business.
Strategy Call
We analyze your business, your service area, competitors, and revenue goals. Map out the exact LSA strategy for you.
Verification
Google requires business verification, licenses, and insurance. We handle the entire process to get you approved fast.
Account Launch
Profile optimization, service setup, lead routing configuration, and final review. Account goes live within 7 to 10 days.
Leads & Optimization
Qualified leads start coming in. We monitor daily, optimize, and adjust to get you the best leads at the lowest cost.
Transparent Pricing
Pricing
Simple, transparent management fees. LSA lead costs vary based on your market and competition. We'll give you exact projections during your strategy call.
Starter
Monthly management fee
- Single service area setup
- Account verification & optimization
- Monthly reporting
- Basic competitive tracking
- Dedicated account manager
Growth
Monthly management fee
- Everything in Starter, plus:
- Multiple service areas
- Advanced profile optimization
- Lead quality control
- Bi-weekly review calls
- Competitive analysis & strategy
Scale
Monthly management fee
- Everything in Growth, plus:
- Multi-location management
- Advanced lead routing
- Custom analytics dashboard
- Weekly performance reviews
- Strategic optimization focus
How LSA Costs Work
Google charges you directly for each qualified lead. This cost varies by industry, location, and competition (typically $15 to $50 per lead). Our management fee is separate and covers account setup, optimization, and strategy. You never pay us commission on leads.
Compare
LSA vs Google Ads
Both are powerful lead generation platforms. Here's how they compare:
Local Services Ads
- Payment Model
- Pay per qualified lead only
- Best For
- Licensed service businesses (plumbing, HVAC, dental, real estate)
- Cost Per Lead
- $15 to $50, varies by market
- Setup Time
- 7 to 10 days
- Verification
- Required, Google does the screening
- Placement
- Top of Google Maps and local results
Google Search Ads
- Payment Model
- Pay per click
- Best For
- Any business, no restrictions
- Cost Per Lead
- $20 to $100+, depends on conversion rate
- Setup Time
- 2 to 3 weeks
- Verification
- Not required
- Placement
- Top of search results
Not sure which is right for you? If you're in a qualifying service industry, LSA usually delivers better leads at lower cost. If you're not eligible for LSA, Google Ads is your best option. Many clients run both for maximum reach.
Why Strategy With Richard
We're Not Another Generic Agency
20+ Years Experience
Not a junior account manager. You get a dedicated strategist with real marketing experience and skin in the game.
Results, Not Vanity Metrics
We report on leads booked and revenue generated. Not clicks, not impressions, not engagement. Real outcomes that matter to your business.
No Contracts
You stay because results are working, not because you're locked in. We earn your business every single month.
One Dedicated Strategist
You never get passed around. Same person manages your account every day and knows your business inside out.
Clear Communication
No jargon, no fluff, no hiding behind confusing reports. You always know what's working and what's not.
Custom Strategy
We don't use templates. Every LSA strategy is built around your specific business, market, and goals.
Common Questions
Frequently Asked Questions
Ready to Fill Your Calendar?
Book a free 30-minute strategy call. We'll analyze your business, check LSA eligibility, and map out your exact path to qualified leads.
No obligation. No pressure. Walk away with a custom strategy.