Facebook & Instagram Ads
Reach Your Ideal Customers Before They Start Searching
Facebook and Instagram put your business in front of the right local audience, by location, interest, and behavior. Build awareness, generate qualified leads, and fill your calendar before your competition even shows up.
- 30-Day Lead Guarantee
- No Long-Term Contracts
- Meta Pixel & Conversion Tracking
- Full-Funnel Campaign Management
- 20+ Years Marketing Experience
Why Facebook & Instagram Ads
Your Customers Are Scrolling.
Make Sure They See You.
Precision Audience Targeting
Reach exactly the right people based on location, age, income, interests, and behaviors. No wasted impressions on people who will never become your customers.
Retargeting That Closes Deals
Re-engage people who visited your website or interacted with your content but didn't convert. Keep your business top of mind until they are ready to book.
Local Market Domination
Target your exact service area down to the zip code. Meta's local awareness tools make it easy to reach people in your community at a fraction of traditional ad costs.
Lead Forms That Convert Fast
Meta's native lead forms let prospects submit their info without ever leaving the app. Fewer clicks, less friction, more leads flowing directly into your pipeline.
Your Audience Layers
Cold Audience
Local residents matching your ideal customer profile
Warm Audience
People who engaged with your ads or page
Website Visitors
Retargeting people who already know you
Lookalike Audiences
New prospects who mirror your best customers
What's Included
A Complete Meta Ads System,
Built Around Lead Generation
We handle every layer, from pixel setup and creative to daily optimization and reporting, so you can focus on serving the leads we send you.
Technical Setup & Tracking
- Meta Pixel installation and verification
- Conversion API setup for accurate tracking
- Custom event and lead tracking configuration
- Business Manager and ad account setup
- CRM and audience source integration
Campaign & Creative Build
- Audience and interest research for your market
- Ad copywriting by US-based copywriters
- Static, carousel, and video ad creative guidance
- Campaign and ad set structuring for efficiency
- Retargeting flows to re-engage high-intent leads
Lead Form & Landing Pages
- Native Meta lead form setup and optimization
- Landing page conversion recommendations
- Headline and CTA alignment with ad messaging
- Mobile-first design and load speed guidance
- Competitive market analysis for design direction
Ongoing Optimization
- Daily and weekly performance monitoring
- Budget and bid adjustments for cost efficiency
- Audience refresh and ad fatigue management
- Creative and copy rotation and testing
- Winning ad set scaling for lower cost per lead
Retargeting & Audience Strategy
- Custom retargeting audiences for website visitors
- Lookalike audiences built from your best customers
- Exclusion lists to avoid wasted ad spend
- Sequential ad strategies to move leads through the funnel
- A/B testing across audiences, creatives, and offers
Reporting & Communication
- Custom reporting dashboard built for your goals
- Monthly performance reports in plain English
- Leads generated, cost per lead, and revenue impact
- Monthly review calls to plan next steps
- Dedicated account manager, one point of contact
Industries We Serve
Built for Local Service Businesses
Meta Ads work especially well for service-based businesses that rely on booked appointments and qualified leads. Here's who we help most.
Home Services
HVAC, plumbing, roofing, landscaping, and cleaning businesses looking for consistent local lead flow.
Dental & Medical
Attract new patients with campaigns focused on local awareness and appointment booking conversions.
Real Estate
Generate qualified buyer and seller leads with geo-targeted campaigns and automated follow-up sequences.
Legal & Professional
Reach potential clients at the right moment with compliance-friendly campaigns built for service firms.
Fitness & Wellness
Fill class schedules and grow memberships with local awareness ads and lead form campaigns.
Education & Coaching
Promote programs and services using precision audience targeting and compelling story-driven creatives.
Auto Services
Drive local traffic and service appointments with geo-targeted campaigns tailored to your service area.
Restaurants & Hospitality
Build local awareness and drive reservations with visual, engaging campaigns that highlight your brand.
The Process
Fast Onboarding. Leads in Weeks, Not Months.
From your first call to your first qualified lead, here's how our Meta Ads system comes to life for your business.
Strategy Call
We learn your business, your ideal customer, and your growth goals to build a Meta campaign plan tailored to you.
Setup & Build
We install tracking, build your audiences, write your ad copy, and structure your campaigns, ready to launch within days.
Campaigns Go Live
Ads launch across Facebook and Instagram. We monitor performance daily and optimize continuously for the lowest cost per lead.
Leads Fill Your Calendar
Qualified prospects start coming in. We report on real outcomes, leads, cost per lead, and revenue, every month.
Transparent Pricing
No Hidden Fees. No Surprises.
Monthly management is based on your ad budget. You keep full ownership of your account, always.
Starter
Monthly management fee
Ad budget up to $5,000/mo
- Facebook & Instagram campaign setup and management
- Audience research and interest targeting
- Ad copy creation and creative guidance
- Meta Pixel and lead conversion tracking
- Monthly reporting and strategy call
- Dedicated account manager
Growth
Monthly management fee
Ad budget up to $10,000/mo
- Everything in Starter, plus:
- Retargeting campaigns and lookalike audiences
- Native Meta lead form setup and optimization
- Landing page conversion recommendations
- A/B testing across ads and audiences
- Bi-weekly reporting and calls
- Priority support from your account manager
Scale
Monthly management fee
Ad budget up to $20,000/mo
- Everything in Growth, plus:
- Full multi-campaign funnel architecture
- Video and carousel ad creative strategy
- Advanced audience segmentation and exclusions
- Custom analytics dashboard
- Weekly performance reviews
- Dedicated strategist on your account
Need Initial Account Setup?
New to Meta Ads or starting fresh? We handle the full technical setup, including pixel, Conversion API, Business Manager, tracking, and account architecture, for a one-time fee of $499.
Ad spend is separate from management fees and paid directly to Meta. You own your account, always.
Our 30-Day Lead Guarantee
Get your first qualified lead within 30 days of campaign launch, or we work for free until you do. We stand behind our system because we've built it to deliver results.
Why Strategy With Richard
We're Not Another Generic Agency
Full-Funnel Expertise
We don't just run ads. We build an entire lead generation system, from targeting and creative to follow-up and conversion, so no lead slips through the cracks.
US-Based Copywriting
Your ad copy is written by experienced copywriters who understand local service businesses, not templated, not generic, and not outsourced.
No Contracts
We don't need a contract to keep your business. We keep it by delivering results every month. Stay because you want to, not because you have to.
Hands-On Support
One dedicated account manager who knows your campaigns inside and out. No ticket queues, no chasing someone down, just proactive, direct communication.
Common Questions
Facebook & Instagram Ads FAQs
Ready to Start Generating Leads on Facebook & Instagram?
Book a free 30-minute strategy call. We'll map out a Meta Ads plan for your business, no obligation, no pressure.
Free 30-minute consultation · No obligation · Walk away with a custom strategy