Google Ads Lead Generation
Get in Front of Customers Who Are Already Searching for You
Google Ads puts your business at the top of search results the moment a qualified prospect needs your service. No guessing, no wasted impressions, just high-intent leads ready to take action.
- 30-Day Lead Guarantee
- No Long-Term Contracts
- Full Conversion Tracking
- Results-Focused Reporting
- 20+ Years Marketing Experience
Why Google Ads
Your Best Customers Are Searching Right Now.
Are You Showing Up?
High Purchase Intent
People on Google are actively searching for a solution, not casually scrolling. You reach them at the exact moment they are ready to hire.
Hyper-Local Targeting
Target customers within your exact service area, by city, zip code, or radius. Every dollar goes toward people who can actually become your clients.
Measurable, Trackable ROI
Every call, every form fill, every lead is tracked. You always know exactly what your ad spend is producing, with no guesswork.
Fast Results
Unlike SEO, Google Ads can put you at the top of search results within days of launch. Most clients see their first leads within 2 to 3 weeks.
Your Lead Generation Journey
Prospect Searches on Google
"HVAC repair near me" · "best dentist in [city]"
Your Ad Appears at the Top
Compelling copy targeting their exact need.
They Land on a High-Converting Page
Built to capture leads, not just impress.
Lead Booked on Your Calendar
Automated follow-up keeps them warm.
What's Included
Everything You Need to Generate Qualified Leads
This isn't just running ads. It's building a complete, accountable lead generation system tailored to your business.
Campaign Setup & Strategy
- Deep keyword research for your service & location
- Competitor analysis and opportunity mapping
- Campaign architecture built for lead generation
- Ad copy written by US-based copywriters
- Audience and match-type configuration
Search & Performance Campaigns
- Google Search campaigns for high-intent keywords
- Performance Max campaigns for broader reach
- Call-only ads for phone-first businesses
- Local Service Ads integration where applicable
- Ad scheduling for peak performance windows
Tracking & Conversion Setup
- Google Tag Manager installation and setup
- Call tracking and call recording configuration
- Form submission conversion tracking
- Google Analytics 4 integration
- Tracking verification before launch
Ongoing Optimization
- Daily and weekly campaign performance review
- Bid strategy adjustments for cost-efficient leads
- Negative keyword pruning to eliminate wasted spend
- A/B testing of ads, headlines, and landing pages
- Dayparting optimization for best-performing hours
Landing Pages That Convert
- Conversion-focused page design recommendations
- Headlines and CTAs matched to your ad copy
- Mobile-first, fast-loading page guidance
- Competitive and market analysis for design direction
- Ongoing CRO recommendations as data builds
Reporting & Communication
- Custom reporting dashboard built for your goals
- Monthly performance reports in plain English
- Leads generated, cost per lead, and revenue impact
- Monthly review calls to plan next steps
- Dedicated account manager, one point of contact
The Process
Simple Steps, Serious Results
From strategy call to leads in your calendar, here's how we get your Google Ads system up and running.
Strategy Call
We dig into your business, your ideal customer, and your revenue goals to build a Google Ads plan specific to you.
Account Build
We set up your campaigns, tracking, landing pages, and all technical foundations, ready to launch within days.
Campaigns Go Live
Your ads are live. We monitor performance daily and start optimizing from day one for the lowest cost per lead.
Leads Fill Your Calendar
Qualified prospects start booking. We report on real outcomes, leads, revenue, and ROI, every single month.
Transparent Pricing
No Hidden Fees. No Surprises.
Monthly management is based on your ad budget. You keep full ownership of your account, always.
Starter
Monthly management fee
Ad budget up to $5,000/mo
- Google Search campaign setup & management
- Keyword research & competitor analysis
- Ad copy creation and ongoing testing
- Call tracking & conversion setup
- Monthly reporting & strategy call
- Dedicated account manager
Growth
Monthly management fee
Ad budget up to $10,000/mo
- Everything in Starter, plus:
- Performance Max campaigns
- Advanced audience targeting & retargeting
- Landing page conversion optimization
- A/B testing for ads and landing pages
- Bi-weekly reporting & calls
- Priority support from your account manager
Scale
Monthly management fee
Ad budget up to $20,000/mo
- Everything in Growth, plus:
- Full multi-campaign architecture
- Display & video ad management
- Advanced dayparting & bid automation
- Custom analytics dashboard
- Weekly performance reviews
- Dedicated strategist on your account
Need Initial Account Setup?
New to Google Ads or starting fresh? We handle the full technical setup, including tracking, tag manager, analytics, and account architecture, for a one-time fee of $499.
Ad spend is separate from management fees and paid directly to Google. You own your account, always.
Our 30-Day Lead Guarantee
Get your first qualified lead within 30 days of campaign launch, or we work for free until you do. We stand behind our system because we have built it to work.
Why Strategy With Richard
We're Not Another Generic Agency
Honest Communication
You will always know what is working and what is not. No fluff, no excuses, and no hiding behind complicated reports.
Fast Turnaround
Quick campaign setup and fast launches. Most accounts are live and generating leads within 2 to 3 weeks of kickoff.
No Contracts
We do not need a contract to keep your business. We keep it by delivering results. Stay because you want to, not because you have to.
Hands-On Support
One dedicated account manager who knows your business. You will never be passed around or left waiting on a ticket queue.
Common Questions
Google Ads FAQs
Ready to Fill Your Calendar With Qualified Leads?
Book a free 30-minute strategy call. We'll analyze your business and map out a Google Ads plan, no obligation, no pressure.
Free 30-minute consultation · No obligation · Walk away with a custom strategy