How much should you spend on ads?
Enter five numbers and get your recommended monthly ad budget, target cost-per-lead, and revenue projection. Built for local businesses.
Your numbers
Most local services land between 15% and 35%.
Recommended monthly ad budget
To get 15 new customers a month at a 25% close rate, you need around 60 qualified leads.
What different budgets look like
Same close rate, different spend. A starting view, not a guarantee.
Half budget
≈ 30 leads → 8 customers
Recommended
≈ 60 leads → 15 customers
Double budget
≈ 120 leads → 30 customers
What these numbers mean
At $5,100/month, you should generate roughly 60 qualified leads. With your 25% close rate, that's about 15 new customers, worth $37,500 in revenue. Every dollar of ad spend returns about 7.4x in revenue at this pace.
Real results depend on your market, ad creative, landing page, and how fast you follow up with new leads. Speed-to-lead under 5 minutes typically doubles close rates.
Honest disclaimer
What this doesn't tell you
This calculator gives you a starting benchmark based on average industry data. Your actual results depend on a few things this tool can't see:
- Speed-to-lead. Responding in under 5 minutes can double your close rate.
- Follow-up consistency. Most local businesses lose 40-60% of leads to slow or missing follow-up.
- Ad creative and offer. A weak hook will cost 2-3x more per lead, regardless of budget.
- Landing page quality. A clunky page kills conversion before a lead ever reaches you.
- Local market competition. CPLs in dense metros run higher than smaller markets.
If you'd like a real-world budget plan based on your specific market, customer, and close rate, we'll build one with you on a free 30-minute call.
Want a custom plan, not a benchmark?
We'll review your numbers with you and map out exactly how to hit them.
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